Not only in India was this punch line popular, but also among Nepali social site users. Being a close neighbor of India, Nepalis unsurprisingly have special interest in Indian elections. BJP had officially launched its 2014 election campaign with this phrase. BJP had borrowed this punch line from its 1998 campaign Abki Bari, Atal Bihari. The campaign was designed by Indian advertising veterans Piyush Pandey, Prasoon Joshi and Sam Balsara. The original campaign was designed by Soho Square. They also created a set of radio ads with Janata Maaf Nahi Karegi—”The people won’t forgive” (the Congress government) and Acche Din Anewale Hain (“Good days are arriving”). Do baatein na jaana bhool, Narendra Modi aur kamal ka phool (“Don’t forget two things; Modi and the lotus flower”). BJP had also used various religious slogans for promotion in rural villages like Har Har Modi; Har Ghar Modi (“Everyone is Modi; Modi in every house”). Har also means Lord Shiva. However, these religious lines also courted criticism.


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